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CultureNovember 06, 2018

A Humans’ physical experience with a Brand is the Brand. In our Digital World, physical is disruptive.

Scott Galloway makes lots of predictions. Some right, some wrong, some kinda right or kinda wrong depending on what side you’re on.

As a marketing professor at NYU Stern, he has a lot of insight into the future of brands.

“The Four” is not a shoutout to a misdirected Golf shot, or a New Boy Band, it’s a Bestselling Book about Apple, Google, Facebook and Amazon.

It’s all about “controlling the experience,” he says. Or, more precisely, the retail environment that products live in will have a greater influence on our pre-purchase decisions than traditional advertising.

Galloway is pretty blunt with his prediction: “Retail is supposedly dying? I think we’re going to see a massive reallocation of capital out of traditional advertising into distribution.

That’s what Apple did. And there’s a ton of people who should think about doing the same thing.”