Scott Galloway makes lots of predictions. Some right, some wrong, some kinda right or kinda wrong depending on what side you’re on.
As a marketing professor at NYU Stern, he has a lot of insight into the future of brands.
“The Four” is not a shoutout to a misdirected Golf shot, or a New Boy Band, it’s a Bestselling Book about Apple, Google, Facebook and Amazon.
It’s all about “controlling the experience,” he says. Or, more precisely, the retail environment that products live in will have a greater influence on our pre-purchase decisions than traditional advertising.
Galloway is pretty blunt with his prediction: “Retail is supposedly dying? I think we’re going to see a massive reallocation of capital out of traditional advertising into distribution.