Parenting in Adland wanted to know what it is really like for parents in advertising, so we partnered with VMLY&R to conduct the Parenting In Adland survey.
Additionally, they hosted a series of focus groups for Ad Dads to hear how fatherhood has impacted their careers.
It’s Not Just a Mom’s Thing
Nine in ten moms and eight in ten dads agree that “the advertising agency is a challenging place for parents.”
The advertising agency is a challenging place for parents
“I feel like I am five years behind men of my same age. I’m currently pregnant and was placed on a mommy account with no mentor and low visibility in the agency.”
“Leaving the office ‘on time’ to make it home for family dinner and bedtime I believe creates a perception that you are not as hungry or passionate as those who seem to never leave or clock out.”