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Agencies, CultureNovember 24, 2018

Legacies are about Today and Tomorrow, not just yesterday.

In an age when it’s more common to think in terms of minutes instead of years, are lasting brands relics of the past? Is legacy—that which endures—becoming a scarce resource?

A Modern Legacy…

The modern legacy mindset represents a forward shift in brand-building better suited to the challenges of a fast-paced global economy. Rather than measuring what is le behind, modern legacy is measured in the wealth of experiences that today’s enduring leaders and brands bring to life each day.

With colorful reporting and cogent analysis, Miller and Conley reveal the five key ways modern legacy is transforming business today—personally, behaviorally, influentially, unconventionally, and perpetually.

At its heart, Legacy in the Making is for and about people who believe in writing the future rather than reading from history.

A clarion call for long-term thinking in a short-term world, this book illustrates how today’s forward-thinking leaders can translate their ambition into a lifetime of significance.

Are you ready to build your own modern legacy?