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Ad Tech, Agencies, UnfilteredDecember 16, 2018

Is it True – Fame is the Only Media that Makes it On Social Media? FAME = No Rules, Just Nuggets.

The steep increase in paid media on social, combined with a shift in marketing towards short-termism, has given rise to a nonsense of KPIs and ‘best practice principles’ that have left brands prioritising a ‘2 second 50% view’ over real impact.