‘How did Facebook, which prides itself on being able to process billions of data-points…somehow not make the connection that electoral ads paid for in roubles were coming from Russia. Those are two data-points. You put billions of data-points together – you can’t put together roubles with a political ad.’
[Sen. Al Franken to Facebook’s General Counsel at the Senate judiciary subcommittee hearing 31.10.17]
Most Marketing is Bad Because it Ignores the Most Basic Data
Only a minority of brands make highly creative and highly effective marketing communications.
Work that’s distinctive, well-branded, emotional, fame-driving, maybe even award-winning.
Work that will drive sales today, sales for years in the future, and deliver returns far beyond what the CFO would get if she kept the money in the bank.