Marketing with little or no budget. Reaching a younger generation that gets its information through social media. Finding creative ways for people to volunteer their time or donate their money for a worthy cause. These are a few issues nonprofit organizations deal with on a regular basis.
And so four Georgia nonprofits received some assistance this fall when University of North Georgia (UNG) students selected them as clients for their graphic design for advertising class.
University of North Georgia students in the graphic design for advertising class taught by Mark Taylor, a part-time adjunct faculty member for visual arts at UNG, devised an entire advertising campaign for four nonprofit organizations. The campaign included designing a logo and direct mailer, generating a magazine or newspaper ad and an outdoor billboard, crafting a 15-second radio ad, and producing a 15-second television storyboard concept.