Film ProductionNovember 27, 2018

Can the Sugar and Drink the Cool Aid…ehmmm, No. Drink Water, Brita preferably.

Sugar Cube Art from the Irish

Harvest Films were retained by Brita to make the vision a reality. After extensive research they were able to locate and commission two world renowned, contemporary sugar sculpture artists Brendan Jamison and Mark Revels, who were excited to be a part of this project. Working closely with Matthias on the dimensions and physical structure of the Sugar City, Matthias was able to design a pre-visualization that would be used to illustrate specific camera movements.

(I’d have thought of LEGO myself as the first pitstop but if you can hire actual sugar cube artists, well cojones to you).

Watch the making of the Ad at Harvest Films

It’s a great 6 minute video explaining the production of the sugar city and the work and detail that went into Brita’s commissioned advertisement.

DesignNovember 03, 2018

Repackaging & Zesty Flavoring Brings New Fizz to Diet-Coke

CEO James Quincey told investors this week it was because Diet Coke has tapped into the millennial market with targeted marketing and “flavor innovation” such as Ginger Lime, Twisted Mango and Feisty Cherry. Quincey also cited the fact that earlier this year, Diet Coke came out in a new “sleek can” that presents a “more modern, more engaging package.”

The packaging changes were encouraged in part by rising metal costs that encouraged the company to “bring some innovation into the packaging” and adapt to changes, Quincey said.

Coca-Cola Gets Lift From a Perennial Laggard: Diet Coke

A rebound in demand for diet cola lifted Coca-Cola Co.’s core soda business in the latest quarter, as consumers turned back to the zero-calorie drinks they once spurned.