No more items. Only one item for this archive.
DesignNovember 03, 2018

Repackaging & Zesty Flavoring Brings New Fizz to Diet-Coke

CEO James Quincey told investors this week it was because Diet Coke has tapped into the millennial market with targeted marketing and “flavor innovation” such as Ginger Lime, Twisted Mango and Feisty Cherry. Quincey also cited the fact that earlier this year, Diet Coke came out in a new “sleek can” that presents a “more modern, more engaging package.”

The packaging changes were encouraged in part by rising metal costs that encouraged the company to “bring some innovation into the packaging” and adapt to changes, Quincey said.

Coca-Cola Gets Lift From a Perennial Laggard: Diet Coke

A rebound in demand for diet cola lifted Coca-Cola Co.’s core soda business in the latest quarter, as consumers turned back to the zero-calorie drinks they once spurned.