What is Addressable TV?

Addressable TV advertising is the ability to show different ads to different households while they are watching the same program. With the help of addressable advertising, advertisers can move beyond large-scale traditional TV ad buys, to focus on relevance and impact.

Ads Have Gone Off the Rails

The excessive length and lackluster content of that football ad is but one example of the poor use of ads all over the internet. And that situation is behind the rise in ad-blocking software and the quiet concern about business models at some content sites.

Williams said: “…it’s clear that the broken system is ad-driven media on the internet. It simply doesn’t serve people. In fact, it’s not designed to. The vast majority of articles, videos, and other ‘content’ we all consume on a daily basis is paid for —  directly or indirectly  —  by corporations who are funding it in order to advance their goals. And it is measured, amplified, and rewarded based on its ability to do that. Period. As a result, we get…well, what we get. And it’s getting worse.”