Ad Tech, Agencies, UnfilteredDecember 16, 2018

Is it True – Fame is the Only Media that Makes it On Social Media? FAME = No Rules, Just Nuggets.

The steep increase in paid media on social, combined with a shift in marketing towards short-termism, has given rise to a nonsense of KPIs and ‘best practice principles’ that have left brands prioritising a ‘2 second 50% view’ over real impact.

Ad TechNovember 21, 2018

The New Ad Platform is Actually TV, that’s right, Television Advertising.

What is Addressable TV?

Addressable TV advertising is the ability to show different ads to different households while they are watching the same program. With the help of addressable advertising, advertisers can move beyond large-scale traditional TV ad buys, to focus on relevance and impact.

It’s coming to a TV screen near you:

TV offers “Brand Safety”.  So get ready, Addressable TV advertising is coming. Soon, personalised TV ad campaigns aimed at specific audiences will be as prevalent as targeted online campaigns are today. But at what cost? Will tech and production fees soar while TV media costs plummet?