What is Addressable TV?
Addressable TV advertising is the ability to show different ads to different households while they are watching the same program. With the help of addressable advertising, advertisers can move beyond large-scale traditional TV ad buys, to focus on relevance and impact.
It’s coming to a TV screen near you:
TV offers “Brand Safety”. So get ready, Addressable TV advertising is coming. Soon, personalised TV ad campaigns aimed at specific audiences will be as prevalent as targeted online campaigns are today. But at what cost? Will tech and production fees soar while TV media costs plummet?