AgenciesSeptember 22, 2018

How purpose can drive profit. But what does ‘purpose’ actually mean?

What makes Gen Z tick?

The generation after Millennials, Generation Z – defined as people born from the mid-1990s to the early 2000s – represents a dominant and powerful group.

And given they’re considered to become a larger cohort than both the Baby Boomers and Millennials, brands must increasingly craft an approach that relates to this ‘powerhouse’ consumer group.

“There is an economic case for purpose. Purposeful growth can really impact the whole of your business.”

– Keith Weed, CMO, Unilever