AgenciesSeptember 22, 2018

Generation Z represents a dominant and powerful group. How do you approach them?

What makes Gen Z tick?

The generation after Millennials, Generation Z – defined as people born from the mid-1990s to the early 2000s – represents a dominant and powerful group.

And given they’re considered to become a larger cohort than both the Baby Boomers and Millennials, brands must increasingly craft an approach that relates to this ‘powerhouse’ consumer group.

“Gen Z, like any other generation, is shaped by the culture and the technology that surrounds them.

They are the first generation to grow up with computers in their pockets, delivering new ways to communicate, access information and be entertained.

Their expectation is everything is in abundance and on-demand, making it a much more competitive landscape for brands to compete in”.